Pros and Cons of the Bag-in-Box System of Cool-Boxes

From the consumer’s point of view:

Benefits:

• Pubs with cool-boxes tap non-pasteurized beer, e.g. a highly natural product.
• The beer has the right relish, it is not oversaturated, as might have been the case when beer used to be tapped from kegs.
• The high volume of beer from tap enables pub owners to maintain convenient prices, even in expensive locations in the centre of Prague.

From the client’s point of view:

Benefits:

• Customers appreciate the high quality of beer from tanks, which has a positive impact on the loyalty they show towards the pub and the volume of beer being consumed.
• The cool-box system can be connected with up to four independent taps.
• It is not necessary to open kegs all the time, the pub owner can pay attention to his guests.
• The cool-box belongs to Plzensky Prazdroj and therefore, the operator is not responsible for the initial investment.

Limitations:

• Usually, the installation of a cool-box requires constructional measures.

From Plzensky Prazdroj’s point of view:

Benefits:

• Reduced costs for beer production (pasteurization is no longer needed) and beer distribution. It is not necessary to wash the kegs and the transportation of beer in high-volume tanks is cheaper and faster.
• Cool-boxes made from building blocks can be easily disassembled and returned if the pub terminates its cooperation with the brewery.

Limitations:

• Initial investment in the cool-box. However, other cost savings, related to the operation of the pub, and other benefits for all parties, clearly exceed the initial investment.

The latest computer technology is used to monitor refrigeration of the tanks.