New Plzensky Prazdroj tap system advances old Bohemian tradition

The exclusive beer tower and the original glasses for the premium brand Pilsner Urquell represent another step by Plzensky Prazdroj towards improving the standard of the Czech hospitality industry and supporting traditional Czech beer culture.

Plzensky Prazdroj is thus building on the golden age of Czech pubs, which among other things has always been characterised by massive metallic taps. “We developed the new equipment in order to further improve the technical parameters,” says Vladimir Pribil, Marketing Services Manager at Plzensky Prazdroj. “The new tap enables us to present our brands in a visible and dignified manner befitting such an important place in the pub as the taproom,” Pribil adds.

The new taps have an unmistakable look as well as a solid and robust design. The equipment’s surface is coated with titanium, which if properly maintained guarantees an unchanged appearance for at least 20 years. Replaceable plaques containing the logos of the tapped beer brands allow for the versatile use of all Plzensky Prazdroj brands, and the backlight behind the plaques enhances their visibility. A technological novelty – the cooling of the beer pipeline all the way to the actual tap – has a positive effect on the quality of the beer being drawn.

Important factors for succeeding in the Czech beer market include product a quality, proper sales and marketing strategy and the brewery’s approach towards the technological standards for pouring beer. Plzensky Prazdroj’s approach is characterised by comprehensive care for the beer for the entire period the beer spends getting from the brewery to the consumer – this means transport, storage, and pouring of the beer. From this viewpoint, the new beer tower parameters meet the requirements for the top quality beer that our customers are used to. Several versions of the new beer tower are available: with two, three and four taps. Selecting between a standard lever tap and special rotating tap is also possible.

Evaluating the new tap design

“The development of the new Prazdroj beer tap design was very demanding, and over time we prepared some twenty different alternatives. From our viewpoint, the resulting design is unique in that it has fully incorporated both the designers’ ideas and the brewery’s criteria. It is often the case that in launching an everyday service the design improvements give way to production requirements. But Prazdroj’s latest beer tap has succeeded in fully meeting the requirements for operation, beer quality, brand visibility, versatility, and suitability for various interior designs and still being a good job in design terms,” says Jan Prokop in assessing the work of his design studio, Creative Services.

Creative Services is a design studio working on orders from the automotive, watch, and consumer goods industries.

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