Sensory beer assessment

Customers demand quality products on the market. The company does its utmost to satisfy this demand and provided customers with the very best beer. In order to do so it's important to obtain the necessary information.

One of the most important methods used to assess the quality of beer is beer tasting. In principle this means assessing the beer's taste and aroma by means of human senses. The taster must decide whether the beer meets the customer's requirements. However, beer is tasted not only as an end product, it's also necessary to evaluate the raw materials and semi-finished products used in the overall production. We do this to avoid supplying below-par products on the market.

As beer is a "living system" its quality can fluctuate on its way to the consumer. In order to monitor beer directly on the market the company has introduced the Trade Quality Assessment system. The aim of the system is to determine the actual quality of the bottled beer that consumers buy in the shops. Our brands are compared with competitor brands in the same category. The comparison encompasses the overall appearance of the packaging, the taste and aroma, price of the beer and the time the beer has been on the market, i.e. from bottling to its actual purchase by the consumer. Information of this type provides us with a realistic picture of the quality of beer offered on the market and is the basis for management.