Responsible producer

Plzensky Prazdroj is the leading brewing company in Central Europe. We also understand our leading position to be an obligation. We are a responsible producer which is conscious of the negative personal and social consequences that may result from the excessive or inappropriate consumption of alcoholic beverages. That's why in all our activities we seek to prevent these phenomena and help promote a responsible approach to alcohol consumption.

Plzensky Prazdroj is one of the founders of the Initiative of Responsible Breweries, whose goal is the effective self-regulation of commercial communications in the brewing sector in the Czech Republic. As a member of the international SABMiller plc group we also ascribe to this company's world-wide policy, part of which are the following Rules.

• Sustainable development report
• Ethical code for responsible beer producers
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• Corporate Policy of a Responsible Producer of Alcohol Beverages
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