Brand sponsoring

The various brands support culture and sport in ways that conform with their marketing strategy and consumer preferences.

The premium brand Pilsner Urquell supports the most prestigious sporting projects - it is for example the official partner of the Czech Olympic Team. In the past couple of years you could see its presence at various golf courses. The brand Pilsner Urquell is the official partner of the Czech Golf Federation. It supports 21 golf courses in the Czech Republic and its website hosts the Pilsner Urquell Golf Academy.

The brand Gambrinus is the most popular and most-widely sold beer in the Czech Republic. It is closely connected with Czech football, both the largest football competition in the country named the Gambrinus League, and the Czech national football team, which is sponsored by this brand. Gambrinus is a partner not only for other major sporting projects, but also supports a series of attractive music events, not only those that are part of Music Made in Gambrinus.

The brand Velkopopovicky Kozel has become the official partner for the most important folk and country music festivals, which attract people of all generations.

The brand Radegast concentrates its activities mostly on the local region, which is North Moravia. As a result of its geographical focus, it has become the main partner for The Little Wooden Town, which was founded in the 1920s in Rožnov pod Radhoštěm. Every year towards the end of the summer, the museum traditionally organizes cultural and entertainment events called the Radegast Whirl and yet another event called The Day of Radegast, which takes place right in the brewery.

The brand Radegast Birell supports the local bike routes in Northern Moravia.

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