Obsah
Our Mission
Plzeňský Prazdroj aims at growing its business the right way. We maximize the success of our business to meet needs of our consumers, partners and the society we live in. Using natural resources efficiently, benefiting the communities we operate in, and providing our consumers with accurate and balanced information is a standard we pursue relentlessly.
Promoting responsible alcohol consumption
In the Czech Republic, beer is one of the most popular beverages, contributing to the enjoyment of life for those who drink responsibly. Nevertheless, we are aware of the harmful impact irresponsible alcohol consumption can have on individuals and on all of society. We therefore take an active part in promoting a responsible approach to alcohol consumption and believe that all our activities related to the support of responsible consumption can positively influence awareness and understanding of this topic.
Protecting the environment
Our breweries strive to meet the highest environmental standards. We have great respect for nature and strongly believe that we must use resources efficiently. Our average water consumption of 4.1 hl of water / 1hl of beer is one of the most efficient in the country and we aim to reduce it even more. Renewable energy, such as biomass or biogas, forms part of our energy mix. Over 91% of all our packaging materials are recycled or reused and with 98% waste reused, we are heading towards a zero waste brewery.
Benefiting the local communities we operate in
We care for the quality of life in the communities we operate in. Our main program, Prazdroj to the People, supports projects that seek the same goal. To make a decision in a transparent way we have invited our employees, regional representatives and the public to help us choose the most needed projects. In the last 9 years the program has supported almost 274 projects by granting more than 60 million CZK.
Growing business the right way
Sustainable development guides the management of our business. It is part of our decision-making and of what we do every day. We encourage engagement with our partners, believing that together we can bring more value than if we work in isolation.
We have inherited a Czech national treasure and feel proud to carry the legacy of our predecessors. We want to cherish our breweries the right way for us and for future generations. We are committed to growing our business sustainably.
Our strategic focus is underpinned by sustainable development priorities:
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