Responsible Alcohol Consumption

Drinking alcohol is a matter of each adult’s personal choice and responsibility. We therefore believe that people should have enough accurate and balanced information in order to understand the harmful effects of irresponsible drinking and to choose with discretion

One of the key parts of our commercial communication is a message aimed to encourage responsible alcohol consumption. Through our “Don’t Drink and Drive” message we have sought to alert our consumers to one of the most important themes of irresponsible drinking in the Czech Republic. This message, together with the link to the napivosrozumem.cz web site, is used in the commercial communication for all of Plzeňský Prazdroj’s beer brands.

We believe that our self-regulatory activities supporting responsible consumption can positively influence this topic’s awareness and understanding and that by developing these activities it will be possible to bring about a change in the behaviour that leads to irresponsible drinking.

The following principles are core to our efforts in promoting the responsible consumption of alcohol:

OUR INITIATIVES

Plzensky Prazdroj participates actively in promoting a responsible approach to alcoholic beverage consumption both within its own activities and in the Czech brewing market.

The company supports activities and programmes aiming to:

• Prevent driving under the influence of alcohol
• Prevent underage from drinking alcohol
• Provide notification of the risk of excessive alcohol consumption
• Provide notification of the risk of consuming alcohol during pregnancy
• Support responsible decisions

Plzensky Prazdroj is one of the founding members of the Responsible Brewers Initiative in the Czech Republic. The aim of the Initiative is the effective self-regulation of commercial communication in the brewing industry in the Czech Republic.

As a member of the Advertising Council our company promotes self-regulation in the advertising field and adjustment of the system of commercial communication activities so that observance of ethical principles becomes the matter of course for all its customers and authors.

COMPLAINTS ABOUT COMMERCIAL COMMUNICATION

Our Company has internal rules in place that outline the minimum scope, content and use of commercial communications, i.e., advertising in all media (including the Internet and SMS), messages on product packaging, communications for promotional events, product placement,  merchandising, sponsorship and research. All the rules, which extend beyond legislative requirements, are included in the Code of Commercial Communication.

Despite the fact that all of our commercial communication goes through the process of approval by our internal Sales and Marketing Compliance Committee, there might be opinions that PPAS and its brand communication is not in line with the Code. We do not rule out such a thing and will be happy to receive your complaint at komise@pilsner.sabmiller.com. The Compliance Committee will review your complaint and you will be informed of the result within 15 workdays.

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