Responsible Alcohol Consumption

We believe that responsible alcohol consumption may be a part of healthy and desirable dietary habits.

In our activities, we promote a responsible approach to alcoholic beverage consumption and try to prevent excessive and irresponsible alcohol consumption.

In the commercial communication of our brands we only focus on those consumers who have decided to consume alcoholic beverages and are above the legal age limit. We try to provide sufficient objective information so that consumers can decide correctly for themselves.

Along with all other SABMiller companies we keep the uniform Policy of a Responsible Producer of Alcoholic Beverages.

In cooperation with the professional associations of the Czech Republic we contribute to enforcing responsible alcohol consumption within the Czech Republic.

OUR INITIATIVES

Plzensky Prazdroj participates actively in promoting a responsible approach to alcoholic beverage consumption both within its own activities and in the Czech brewing market.

The company supports activities and programmes aiming to:

• Prevent driving under the influence of alcohol
• Prevent underage from drinking alcohol
• Provide notification of the risk of excessive alcohol consumption
• Provide notification of the risk of consuming alcohol during pregnancy
• Support responsible decisions

Plzensky Prazdroj is one of the founding members of the Responsible Brewers Initiative in the Czech Republic. The aim of the Initiative is the effective self-regulation of commercial communication in the brewing industry in the Czech Republic.

As a member of the Advertising Council our company promotes self-regulation in the advertising field and adjustment of the system of commercial communication activities so that observance of ethical principles becomes the matter of course for all its customers and authors.

COMPLAINTS ABOUT COMMERCIAL COMMUNICATION

Our Company has internal rules in place that outline the minimum scope, content and use of commercial communications, i.e., advertising in all media (including the Internet and SMS), messages on product packaging, communications for promotional events, product placement,  merchandising, sponsorship and research. All the rules, which extend beyond legislative requirements, are included in the Code of Commercial Communication.

Despite the fact that all of our commercial communication goes through the process of approval by our internal Sales and Marketing Compliance Committee, there might be opinions that PPAS and its brand communication is not in line with the Code. We do not rule out such a thing and will be happy to receive your complaint at komise@pilsner.sabmiller.com. The Compliance Committee will review your complaint and you will be informed of the result within 15 workdays.

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