Transparency

Plzeňský Prazdroj conducts its business responsibly and wants its actions and results to be known to all interested parties. We believe that openness and transparency are essential to our activities, whether these relate to sustainable development or our products and sales balance sheets. As a result, the public can judge our results in sustainable development from a qualified position.

We work closely with our external partners and experts in sustainable development who specialise in areas that fall under our defined priorities. We encourage dialogue and the exchange of information as together we believe that we can achieve more than when working alone.

OUR INITIATIVES

Plzensky Prazdroj considers the obligation to ensure the transparency of its business for the professional and lay public and to communicate openly its attitude to the trends of sustainable development to be one of its basic principles of sustainable development. In 2006, therefore, it started issuing annual Sustainable Development Report.

As a member of the international SABMiller Group the company participated in identifying the areas for devoting higher attention and the plan to work on their continuous improvement. The process has resulted in identification of the 10 sustainable development priorities, long-term objectives and development of internal self-assessment process. The company management is informed of the progress at regular meetings at least once every six months.

Making difference through beer
For its systematic and comprehensive approach to sustainable development Plzeňský Prazdroj garnered several external awards.

In the international European Business Awards competition Plzeňský Prazdroj was ranked among the 10 best Czech companies. The Awards assess outstanding commercial entities of all sizes from all EU member states. We represented the Czech Republic in the category “Company Contribution to Sustainable Development.”

For the second year we were ranked in the top three companies in the CSR Award competition evaluating firms by their social responsibility. The jury took into account the overall approach to social responsibility and the part this played in company strategy and praised Plzeňský Prazdroj’s active approach to promoting responsible alcohol consumption.

We won first prize in the "Regional Governer Prize for Social Responsibility" competition. The prize is awarded by the regional governor for Moravia-Silesia and the Czech Quality Council and judges the approach of firms operating in the region to sustainable development.

In the seventh year of the prestigious TOP Philanthropist competition organised by the "Business for Society" platform, Plzeňský Prazdroj was praised for its long-term contribution to the development of social responsibility in the Czech Republic. The award mentioned our comprehensive and systematic approach and active involvement not only in philanthropy but also in environmental protection, the promotion of responsible behaviour with suppliers and our exemplary record in responsible beer production.

Partnership of TOP Responsible Company 2011
The Business for Society’s prestigious TOP Responsible Company competition for corporate social responsibility is held for the eighth time. Business for Society holds the competition in partnership with Donors’ Forum and Czech Top 100 to draw attention to and acknowledge companies that demonstrate innovation, creativity and determination in social responsibility. As one of the leaders in the field of social responsibility we are pleased to hold the role of sponsor for the TOP Responsible Small Company prize 2011. As in previous years our company is the main partner for the competition.

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