11.6.2014 Radegast

Cool Summer with cool beer – popular event comes to Nošovice

Bitter beer, strength contests, a “Moravia-Silesia region” food-tasting showcase, a beer academy and a special cookbook all highlight Cool Summer, which begins at 2 p.m. on Saturday, June 14 at Radegast Brewery in Nošovice and is free of charge. The event is set against the picturesque north Moravia region, which also features the Techno Trail during the main tourist-season.

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28.5.2014 Radegast

Spartans will get a real workout during the Spartan race

Sparta’s hockey players Karel Pilař, Adam Polášek, Jan Piskáček, and David Dvořáček brace themselves for truly bitter moments. As a team “Radegast – HC Sparta Praha,” they will take part in the extreme Reebok Spartan race in Liberec on Saturday, May 31. Racers will face 3.5 miles of terrain with several tough obstacles, such as crawling through the mud and pulling a heavy object. If they place among the first three teams, they may look forward to 400 Radegast beers, which they will give away to their fans. The race starts at 9 a.m. in the arena Liberec – Vesec.

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22.5.2014 Radegast

Radegast Day 2014 Will Be the Celebration of Bitterness

This year’s Radegast Day will be the most “bitter” in history. During this time, it is not just the beer that will be bitter, but also the bands that will be playing. Each band will play a song about how life is sometimes bitter too. This task belongs now to Tři sestry, Čechomor, Mandrage, David Koller, Děda Mládek Illegal Band, and the Vypsaná Fixa band. Entrance to Radegast Day is traditionally free.

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20.5.2014 Radegast

Nové Město is Calling on Fans to Create a New Record

The loudest cheering during the bicycle race is sought. This will be the record, which will be set on Sunday, May 25, by fans during the Mountain Bike World Cup Race. Birell, the partner in the Czech competition of the MTB World Cup will take the measurements. Breaking the record is yet another motivating factor for fans to create an excellent atmosphere at Novém Město and thus help the organisers obtain the hoped-for hosting position for the World Championship in 2016. Their competition is the German Albstadt. In the case of earning the hosting privileges for the Czech Republic, Birell will donate 2016 non-alcoholic beers to the celebrations.

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7.5.2014 Radegast

A unique cheering system for the first time in Czech Republic

A runner participating in the Prague marathon has been running for 35 miles. Exhausted, he seeks the finish, line gathering his remaining strength. Suddenly, he sees his friend or partner on a giant screen cheering for him …
The same situation may now happen to participants of Prague’s Volkswagen Marathon Weekend in the Czech Republic. Thanks to the special application, people can now record a message for a specific runner. The chip placed on each competitor will arrange for the personal message to be delivered to the big screen right at the moment when he will be passing it. The unique system is prepared by Birell, the general partner of the Volkswagen Marathon weekend in cooperation with the Volkswagen Company.

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