A cider named Kingswood, made according to a British tradition and matched to satisfy taste buds of Czech consumers, is coming to the market. This new refreshing alcoholic beverage represents a perfect harmony of dry tones. It is mixed from carefully selected apples grown exclusively in orchards. It does not contain any artificial aromas, colorings, or sweeteners. Kingswood is available in selected restaurants and bars in Prague and Brno from July 1, 2013.
Plzeňský Prazdroj exported 889 thousand hl of beer, which presents an increase of more than 6% on prior year and a historical record. Despite difficult economic conditions, sales did well in established markets such as Great Britain, Slovakia, Germany and Hungary. We have also seen an interesting increase in Asia. Pilsner Urquell alone recorded a historic growth and was newly introduced also in Brazil, Macedonia, the Netherlands Antilles and Taiwan.
Starting in June, Birell makes all fans of cycling happy who are looking for interesting tips and tricks for their training. It is launching its third season of the popular cycling series, which features our most skilled bikers. A total of ten thematic episodes were produced so that both beginners and experienced riders will find something to enjoy. The brand new section is filled with tips about healthy nutrition and a profile of a technical ride.
Starting in June, it is introducing its Master specialty beer in bottles, and will also be releasing a new flavor – Master Zlatý (gold) 15°
Traditional Czech beer company, Plzeňský Prazdroj, wants to leverage its position in the specialty beers market. After the successful introduction of two Master beers on tap in 2007, the company will now be selling both of these customer-favorite beers in bottles. And Plzeňský Prazdroj’s portfolio of Master specialty beers will be increasing by one with the introduction of a new bottled light special Master Zlatý (gold) 15°. This new variety is already available in select supermarket chains.