Plzeňský Prazdroj’s beer succeeded in the prestigious tasting competition, Czech Beer 2013. In the category of 11° lagers, the highest award went to Velkopopovický Kozel together with Gambrinus Excellent. Václav Petras, one of the founders of Radegast brewery, was entered into the Czech Brewing and Malt-making Hall of Fame during the evening.
Gambrinus Juicy Citrus can be called this year’s legendary king among mixed beer dinks. During this summer alone, it has scored in more than 10 domestic as well as international tests. The latest award was awarded to it during the 39th annual International Agro-salon, Earth the Provider, in the contest CEREVISIA SPECIALIS – BEER SPECIAL OF THE YEAR 2013 in Česke Budějovice, where it placed second.
For the seventh time, the Republic Championship in hand-picking hops, sponsored by Gambrinus, started on the penultimate Saturday in August. Out of 23 participants, Zdena Malafová from Kněževe succeeded. During the four hours, she picked 11 baskets (363 litres of hops) on the hops field by Kutílkovi in Přílepy. Actor Josef Laufer supported the participants with his presence. In doing so, he remembered making the famous movie Seniors on Hops – Starci na chmelu. In the pleasant atmosphere of the hop field, complemented by wonderful weather, European masters from Belgrade 1976, Antonín Panenka and Karol Dobiáš, also tested their skills, remembered by all who took part in this summer job.
Interest in drinks in PET packaging has been on the rise during the last few years; this trend also includes mixed beer drinks. Gambrinus Flavored is not only available in traditional, 0.5 l cans, but also in practical 1.5 l PET bottles. All three flavours will be available in this modern and ever more popular packaging – Lime & Elderberry, Crisp Lemon, and this year, novelty Juicy Citrus.
After last year’s success of Birell Lime & Raspberry, the brand is coming with a new novelty; this time, it is Lemon & Pomegranate. The variety offers its consumers who praise and consume a naturally active lifestyle sweeter taste combined with refreshing effects so typical of all Birell varieties. Birell Lemon & Pomegranate is for sale in 0.5l cans beginning in April 2013.