“The beer market has been going through changes whose dynamics result from shifting consumer behavior and the economic situation. We are expecting a further increase in demand for more variety and a broader range of products. Changing consumer preferences inspired many innovations such as the new wheat beer Fénix, a full range of PET, extending our flavored malt based products Frisco with new Cranberry and the mixed beer-based drinks Gambrinus Sharp Lemon and Gambrinus Lime & Elderberry,” said Doug Brodman, Managing Director of Plzeňský Prazdroj.
Plzeňský Prazdroj is part of the Czech beer industry, which plays an important role in the national economy. In the past two-year fiscal period, Prazdroj paid CZK 8.78 billion in direct and indirect taxes**. The turnover of commercial cooperation with business partners, mostly farmers, transport companies and service suppliers, reached CZK 12.2 billion, 89% of which went to Czech companies ***.
As part of its sustainable development strategy, Plzeňský Prazdroj invested more than CZK 209 million*** in modernization and environmentally-friendly projects aimed at reducing the consumption of energy, water, heat and the carbon footprint. The Business for Society platform presented Plzeňský Prazdroj with the TOP Responsible Corporation Award 2011, recognizing the company’s long-term responsible approach to doing business.
“We expect that the beer market will continue to stabilize or slightly grow, mainly with innovations and premium products playing the lead role. We will continue to provide maximum care to the quality and development of our traditional beer brands, as well as listen to the wishes of our consumers and bring novelties to the beer market,” added Doug Brodman.
*The results have been audited for an accounting period of 24 months because of the spin-off of the European Imports business unit.
**Corporate income tax, value added tax, excise tax, property tax, property transfer tax, vehicle excise tax paid for the accounting period from April 1, 2010 to March 31, 2012.
***Source: Non-governmental organization Business for Society, Standard Responsible Company. The number relates to calendar years 2010 and 2011.
Notes for editors:
- With total sales of over 9.9 million hectolitres in the calendar year 2011 (including licensed production abroad) and exports to more than 50 countries around the world, Plzeňský Prazdroj is a major beer producer in the region and the largest exporter of Czech beer.
- Plzeňský Prazdroj, a.s. is a member of the SABMiller plc group. Pilsner Urquell is the international flagship of the SABMiller brand portfolio.
- SABMiller plc is one of the world’s largest brewers, with brewing interests or distribution agreements in over 60 countries across six continents. The SABMiller brand portfolio consists of international brands such as Pilsner Urquell, Miller Genuine Draft, Grolsch, Peroni Nastro Azzurro, as well as many other successful regional brands.
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