After almost four years at the helm of Plzeňský Prazdroj, Doug Brodman will leave the post on July to join the European Leadership team of SABMiller as Commercial Director for Europe.
Doug Brodman has been leading Prazdroj to evolve the business model to meet market challenges and build an efficient and productive business operation capable of succeeding for the future. During his tenure at Plzeňský Prazdroj, the company launched many innovations, meeting the consumer demand for more variety and a broader range of products (e.g. Gambrinus beer mix drinks, several varieties of Birell, the most popular brand of Czech non–alcoholic beer, extended portfolio of popular Frisco drinks or upper fermented wheat Fénix beer. Prazdroj has also successfully offered many kinds of convenient packaging to its consumers.
Doug´s international experience as well as his experience in General Management, Marketing & Sales brings the commercial acumen that will be valuable also in his new regional role.
Paolo Lanzarotti has been appointed as CEO and Managing Director of Plzeňský Prazdroj and will assume his new responsibilities officially from 1 August 2013. He joined SABMiller in 2005 progressing through a series of Commercial and General Management roles in Italy, India and Slovakia.
Notes for editors:
- With total sales of almost 9.9 million hectolitres in 2012 (including licensed production abroad) and exports to more than 50 countries around the world, Plzeňský Prazdroj is a major beer producer in the region and the largest exporter of Czech beer.
- Plzeňský Prazdroj, a.s. is a member of SABMiller plc. Pilsner Urquell is the international flagship of the SABMiller brand portfolio.
- SABMiller plc is one of the world’s leading brewers with more than 200 beer brands and some 70,000 employees in over 75 countries. The group’s portfolio includes global brands Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft and Grolsch; as well as leading local brands such as Aguila (Colombia), Castle (South Africa), Miller Lite (USA), Snow (China), Victoria Bitter (Australia) and Tyskie (Poland).
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