Engraved Beer Glasses Were Hit of Last Christmas. People Are Already Placing Orders for Valentine’s Day

16.1.2014 Radegast

For three years in a row, Pilsner Urquell Gallery hasoffered beer gifts via its e-shop as well as in brewery gift shops. After evaluating the interest in beer-themed gifts, it is clear that the hit of last Christmas were half- litre beer steins engraved with personal messages. The second most popular gifts were traditionally branded Pilsner Urquell, Gambrinus, and Velkopopovický Kozel double-steins. Sets of glasses and pucks from each individual extra-league hockey club also pleased fans of Radegast beer and hockey. These presents were most often ordered on the e-shop by women. With its 50,000 visitors, the e-shop saw double the usual traffic on the site before Christmas. Hundreds of orders were processed during the days preceding Christmas.

And with Valentine’s Day coming up, the interest in gifts with beer motifs has not decreased. On the contrary, from the most recent evaluation it is clear that engraved glasses have become the inspiration for the upcoming feast for those in love, and people are having some very personal messages written on them.

„A fabulous beer belongs with a beautiful glass so that it can be perfectly served. And if there is a personal message from someone dear engraved on the glass, its value is even greater. During Christmas, the messages on the glasses often reflected the relationships between the receivers of the glass and our beer, and now, for Valentine’s Day, dedications are gentler and mostly proclamations of love,“ says Tomáš Raboch, manager of Pilsner Urquell Gallery in Prague.

From the Pilsner Urquell Gallery in Malé Strana, Prague, one of the gift shops at the breweries or right from your home via the e-shop, you can select the perfect glass, from classic half- litres to elegant glasses, and order a personal message of 50 marks or less to be engraved on it by an artist. If ordering via the e-shop of Plzeňský Prazdroj and having the gift mailed via postal services, customers are guaranteed to receive the gift for their beloved before Valentine’s Day if the order is placed before January 31, 2014

Press contact of Plzeňský Prazdroj Kateřina Krásová is available to media at:

Mobile: +420 724 617 219

Notes for editors:

  • With its total sale of nearly 9.9 million of hectoliters during the calendar year of 2012 (including licensed productions abroad) and with its export to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of the Czech beer.
  • Plzeňský Prazdroj Inc. is the member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio.
  • SABMiller plc is one of the most significant world beer companies with 70 thousand employees in 75 countries around the world. It offers more than 200 beer brands including the world renowned brand such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft a Grolsch, as well as important local brands such as Aguila (Columbia), Castle (South Africa), Miller Lite (USA), Snow (China), Victoria Bitter (Australia), and Tyskie (Poland).

Kateřina Krásová
Plzeňský Prazdroj
+420 724 617 219