The proceeds of the charitable auction will go to the Umbrella Center.
Martina Sáblíkova, the fresh holder of two Olympic medals from Sochi, has launched and signed a collection of unique Olympic coasters in the Pilsner Urquell tent in Prague – Letna. This set was made for a charity auction of which proceeds will go to the Umbrella Center, and which will take place on March 12, at 2:00 pm at online portal Aukro.cz.
“I am very pleased that we can continue in our long-term tradition of supporting Umbrella Center with this charitable auction. I believe that thanks to the money from the auction we will support sports activities of Umbrella Center clients,” saidLukáš Novotný, brand manager of Pilsner Urquell. He added: “I would like to encourage the auctioneers with the fact that besides Martina’s signatures, they will also get an art set of Pilsner Urquell coasters that cannot be purchased anywhere and that exist only in very limited edition.”
Each one of the set of six coasters represents one Czech gold Olympic story. Each original story is connected with the location of the Olympic Games where it took place, and which was conquered by Czechs for a while. Pilsner Urquell is honouring all Olympic athletes with this collection of art pieces designed by artists from Grenoble, Sapporo, Nagano, Salt Lake City, Turin, and Vancouver, the places where we were golden. Martina also got an identical collection as a gift from Pilsner Urquell, general partner of Czech Olympic team, as a reminder of her golden story.
Plzeňský Prazdroj press contact Kateřina Krásová is available to media at:
Mobile: +420 724 617 219
Notes for editors:
- With total sales of nearly 9.7 million hectolitres during the calendar year of 2013 (including licensed production abroad) and with exports to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of Czech beer.
- Plzeňský Prazdroj Inc. is a member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio.
- SABMiller plc is one of the most significant world beer companies with 70 thousand employees in 75 countries around the world. It offers more than 200 beer brands including world renowned brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft a Grolsch, as well as important local brands such as Aguila (Columbia), Castle (South Africa), Miller Lite (USA), Snow (China), Victoria Bitter (Australia), and Tyskie (Poland).
+420 724 617 219