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A new feature in the organisation of
Creamfields, the largest domestic dance music festival, is the original
way of transporting visitors from all over the Czech Republic in dedicated
Pilsner Urquell Express trains.
“We have decided to complement the long-standing
association of the Pilsner Urquell brand with the world’s best music by
starting a new non-traditional activity for the visitors of the
Creamfielleds festival. Pilsner Urquell will bring not only the stars of
the world’s music scene but also the visitors themselves, in trains
specifically dispatched for this purpose,” describes the brand’s
activities Jana Ambrozová, a Pilsner Urquell brand manager.
The Pilsner Urquell Express trains will be
dispatched from Opava, Prerov and Pardubice so as to reach their
destination, the Creamfields festival venue in Roudnice nad Labem, on 8
August. The DJs of the Prague-based Radio 1 station will play for the
passengers in cars equipped with sound systems throughout the train
journey. This alternative radio station’s broadcasting will include live
transmissions from the music productions in the Pilsner Urquell Express
train.
The special trains are intended solely for the
festival visitors, and return tickets can be bought only with the festival
admission tickets. Moreover, each traveller will receive a can of beer
from the limited Pilsner Urquell Creamfields edition. Thanks to their
characteristic Pilsner Urquell colours, the trains will be easily
recognisable along the route.
Detailed information on train departure times and
places where the tickets are sold is available at
www.creamfields.cz
and
www.pilsner-urquell.cz.
Notes to the editor:
- Pilsner Urquell as a premium brand regularly brings the greatest
stars of the world’s music scene to the Czech Republic. In the area of
sports, it is the general partner of the Czech Olympic team.
- Plzensky Prazdroj, a. s. is the leader on the Czech market. With its
exports to 50 countries of the world, it is also the largest exporter of
Czech beer. Plzensky Prazdroj’s key brands in the Czech Republic include
Pilsner Urquell, Gambrinus, Radegast, and Velkopopovicky Kozel.
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