„We have our consumers at heart, and we would like to meet their needs. As their preferences change and the demand for convenient packaging grows, we are putting into operation a new plastic packaging line in the Plzeň brewery as part of our long-term investments in the development of our business. Our brew masters make top quality Czech beers, and our goal is to offer consumers top–quality packaging, both in traditional returnable glass bottles and in the new convenience packaging. Our consumers deserve the best beer experience, and we are committed to delivering one,“ said Douglas Brodman, Plzeňský Prazdroj CEO.
Plzeňský Prazdroj is providing consumers with Klasik and Primus brands in the PET bottle.
Notes for editors:
- With total sales of 10.5 million hectolitres in 2009 (including licensed production abroad) and exports to more than 50 countries around the world, Plzeňský Prazdroj is a major beer producer in the region and the largest exporter of Czech beer.
- Plzeňský Prazdroj, a.s. is a member of the group SABMiller plc. Pilsner Urquell is the international flagship of the SABMiller brand portfolio.
- SABMiller plc is one of the world’s largest brewers, with brewing interests or distribution agreements in over 60 countries across six continents. The SABMiller brand portfolio consists of international brands such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as almost 200 other successful regional and national brands. Outside the U.S., SABMiller is one of the world’s largest producers and distributors of Coca–Cola products.