People Decide Who Gets 2.5 million CZK from Prazdroj to the People Programme in Moravia

13.2.2012 Company

A total of 82 projects competed for the contribution from the 10th annual Prazdroj to the People programme fund. The jury, comprised of important citizens from the region, selected 23 projects that were then submitted to a public vote. The final round was decided by votes from citizens of Frýdek–Místek, Třinec, Jablunkov, and Ostrava counties. They had a chance to support their favourites by a mail–in coupon found in Moravia–Silesia Today newspaper, via internet, or by sending a text message from the donors DMS.

Besides the 2.5 million CZK received from the Prazdroj to the People programme, the selected organisations received more than 37.000 CZK, sent as donations by the voting public.  Participants could vote in the form of a DMS text message, and thus together with the important points, also sent a contribution of 27 CZK to their favourite project for each text message sent.

„We are very pleased by the participation of private organisations, by public participation in the final voting, and by the cooperation of region representatives in the jury of the Prazdroj to the People programme.  Thanks to this fruitful cooperation, we were able to support 129 organisations from the Moravia–Silesia region with the amount of nearly 22 million CZK in the past 10 years,“ said Drahomíra Mandíková, Director of Corporate Relations and Communication at Plzeňský Prazdroj.

Thanks to votes from Plzeňský Prazdroj employees, it will be possible to buy a  mowing tractor for the field in Dobrá. The jury also selected their own team with a unanimous vote for the purchase and installation of a  handicap staircase platform at the Ostrava Zoo.

Among the projects receiving support are, for example, the elementary school in Jablunkov, Třinec Exercises with Children project, and traditional folklore ensemble Ostravička.

Successful projects of the 10th annual Prazdroj to the People Programme

Project Name / Applicant Name

Programme Contribution

DMS contribution

International Choir Festival Baška 2012 / Lachia Mixed Choir in Baška 

300,000 CZK

13,662 CZK

Our garden will be beautiful/ Elementary School and Preschool in Skalice

285,000 CZK

2,052 CZK

Mount Eight across the woods/ Elementary School in  Frýdek–Místek 

205,000 CZK

891 CZK

Oratory on the street – mobile clubhouse / Salesian Centre of Free Time Don Bosco 

100,000 CZK

5,211 CZK

Handicapped children camp Stružielka 2012/ Rotary Club Ostrava 

210,000 CZK

2,322 CZK

Equipment for a new art and basket weaving workshop / School of Life – day ward 

80,000 CZK

1,053 CZK

Celebrating Ostravička, guest and host of the festival / Children folklore ensemble Ostravička 

150,000 CZK

2,376 CZK

Třinec exercises with children / Třinec exercises with children – for fun and for health

140 tisíc


Ostrava ZOO for handicapped / Ostrava Zoo

248,000 CZK

297 CZK

Bees = life/ Czech Beekeepers Association

150,000 CZK

1,809 CZK

Equipment upgrade of Mobile Hospice Ondrášek/ Mobile Hospice Ondrášek

60,000 CZK

1,296 CZK

Education without borders / Petr Bezruč Elementary school and Prechool in Třinec

130,000 CZK

918 CZK

We are helping to live better! / Silesia Dakonia

35,000 CZK

891 CZK

Let’s learn wood–carving basics/ Elementary school in Jablunkov

30,000 CZK

189 CZK

Let’s swim for health and beauty / Swimming team of Frýdek–Místek

50,000 CZK

648 CZK

Music practice room / Charity Ostrava

50,000 CZK

567 CZK

Quality fields for everyone/ PE org. Eagles in Dobrá

132,000 CZK

1,134 CZK

Improving the care of immobile clients / Centre for Health and Social Services 

90,000 CZK

918 CZK

Standing against violence / Civic Organisation of Beskydy

55,000 CZK


About the Prazdroj to the People programme in Northern Moravia:

  • The Prazdroj to the People programme has been running in the region since 2002.
  • 82 projects applied for financial aid this year.
  • 2.5 million CZK will be divided among the 19 most successful projects.
  • 9,338 people participated in the voting, awarding a total of 10,584 points. – Non–profit organisations received an extra 37.152 CZK, thanks to contributions sent via DMS.
  • During the 10 years of its existence, nearly 22 million CZK from the programme were contributed, to the realisation of 129 projects.

Notes for editors:

  • With a total sale of nearly 10 millions of hectolitres during the calendar year 2011 (including licenced productions abroad), and with  exports to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of  Czech beer.
  • The 10 priorities of Plzeňský Prazdroj’s sustainable development are: 1. A responsible alcohol consumption awareness campaign, 2. Conserving water, 3. Decreasing energy consumption, 4. Use of recycled and returnable packaging material, 5. A focus towards zero waste production, 6. Cooperation with partners who share the same business ethics and values, 7. Respect for human rights, 8. Support of the fight against HIV/AIDS, 9. Support of regional development, and 10. Transparent communication and clear business result accessibility.
  • Plzeňský Prazdroj became the Most Responsible Company of 2011. The award for  responsible business conduct was announced for the eighth time by the Business for Society platform.
  • For its social and civic responsibility in 2011, Plzeňský Prazdroj received the Regional Governor’s Award. The award is announced by the Governor of the Moravia-Silesia region, together with the Chairman of Quality Council of Czech Republic
  • During the fiscal year ending March 31, 2011, Plzeňský Prazdroj invested 103.65 million CZK into sustainable development. The company employs more than 200 full-time employees and indirectly creates more than 21,000 employment opportunities.
  • Plzeňský Prazdroj Inc. is a member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio.
  • SABMiller plc. is one of the world’s  biggest beer brewing companies with beer brewing activities or distribution in more than 60 countries across six continents.

Jiří Mareček
Manager external communication
Phone: +420 724 617 219