Statement of Plzeňský Prazdroj to the situation at czech football

14.6.2013 Company

Gambrinus has brought to Czech Football fans 17 years of great experiences, passion and related enjoyment. However our fans share our deep concern about the current situationin Czech football and they are rightly asking what we are doing.

We have repeatedly expressed our serious dissatisfaction in discussions with the  football association and this is reflected in our position regarding potential future cooperation. Our contract with football will end in June 2014 and we have not agreed any extension yet.In the upcoming discussion, we will require concrete solutions from the federation how they will improve the image of Czech football and rebuild trust with Czech football fans – our consumers.

In case that we are not satisfied with their proposals to improve the image of Czech football, we are ready to look for other forms of support for football in Czech.

Notes for editors

  • With total sales of almost 9.9 million hectolitres in 2012 (including licensed production abroad) and exports to more than 50 countries around the world, Plzeňský Prazdroj is a major beer producer in the region and the largest exporter of Czech beer.
  • Plzeňský Prazdroj, a.s. is a member of SABMiller plc. Pilsner Urquell is the international flagship of the SABMiller brand portfolio.
  • SABMiller plc is one of the world’s leading brewers with more than 200 beer brands and some 70,000 employees in over 75 countries.  The group’s portfolio includes global brands Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft and Grolsch; as well as leading local brands such as Aguila (Colombia), Castle (South Africa), Miller Lite (USA), Snow (China), Victoria Bitter (Australia) and Tyskie (Poland).


Plzeňský Prazdroj
Vladimír Jurina, Spokesperson
Tel: +420 724 617 886