„The category of 11° beers is gaining in popularity. Therefore we are very happy that next to the most popular beer, Gambrinus Original 10°, our consumers and experts alike also appreciate Gambrinus Excellent 11°,“ Jiří Fusek, malt master of Gambrinus brewery commented on the award and added an invitation to the Day of Czech Beer: „We are inviting all beer lovers to one of the pubs to join us to celebrate the Day of Czech Beer. We believe that the day deserves a celebration, and that we will be able to help create a brand-new tradition.“
Representatives of the Brewing and Malt-making Research Institute collected 61 samples from five categories to test the content of the original extract and the grading, according to which the beers were assigned into the individual categories of the competition. Sensory characteristics of the beers were then evaluated by an independent commission made up of beer makers, teachers, and experts from high schools and colleges, from the Malt-making Institute, and from the State Agricultural and Food Inspection.
Notes for editors:
- With its total sale of nearly 9.9 million of hectolitres during the calendar year of 2012 (including licensed productions abroad) and with its export to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of the Czech beer.
- Plzeňský Prazdroj Inc. is a member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio.
- SABMiller plc is one of the most significant world beer companies with 70 thousand employees in 75 countries around the world. It offers more than 200 beer brands including world-renowned brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft and Grolsch, as well as important local brands such as Aguila (Columbia), Castle (South Africa), Miller Lite (USA), Snow (China), Victoria Bitter (Australia), and Tyskie (Poland).
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