Players of 15 Hockey Clubs Will Draught Radegast Gloomy Bitter for Fans

The introduction of the seasonal Radegast Gloomy Bitter beer will take place in unique hockey pubs in Radegast. Three players from a local team will go to each pub. Fans of 13 extra league teams and two first league teams in Olomouc and Havířov may look forward to these meetings.

An important task for these players is to draught and serve the demi-dark lager Radegast Gloomy Bitter to their fans. The beer is characterised by a strong bitterness that is typical of all Radegast beers. Higher portions of carefully selected hops and non-traditional combinations of malts give it its unmistakable taste, crispness and amber colour. Besides the varieties on tap that are available to fans in hundreds of pubs all around the Czech Republic, it is also available in bottles in stores.

Radegast, the official beer of the hockey extra league has prepared several hockey activities for its fans. ”Starting this season, September 14 on Radegast Day, we have introduced a new component of statistics called the Radegast Index. The index measures the selflessness and activity of players. We are happy that fans are watching it and that it is also useful to hockey experts. Hockey fans also like our beer packaging with hockey souvenirs and extra league clubs logos. For the play-offs, we are again preparing last year’s well-received competition of the loudest cheering,” said Karel Kraus, marketing manager of the brand, explaining some of the activities of Radegast in the hockey extra league.

The event list of Radegast Gloomy Bitter introductions follows. The start is always 6 p.m. The events will take place in Radegast Hockey Pubs where the fans may watch their teams playing live for the entire season.

Notes for editors:

• Radegast beer brewery, one of the most modern beer breweries in Czech Republic produces beer since 1970.
• Radegast brewery is a member of the biggest Czech beer brewing company Plzeňský Prazdroj, Inc. Since 1999.With its total sale of nearly 10 million of hectoliters during the calendar year of 2012 (including licensed productions abroad) and with its export to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of the Czech beer.
• Plzeňský Prazdroj Inc. is the member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio.
• SABMiller plc. is one of the world’s biggest beer brewing companies with beer brewing activities or distribution in more than 60 countries across six continents. SABMiller portfolio includes important international Brands such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro, and Pilsner Urquell, as well as premium local brands such as Aguila (Columbia), Castle (South Africa), Miller Lite (USA), Snow (China), Victoria Bitter (Australia), and Tyskie (Poland).

Contact:
Vladimír Jurina
Plzeňský Prazdroj
+420 724 617 886

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