Licensed production of the Velkopopovicky Kozel brand launched in Hungary

Velkopopovicky Kozel experiences a great success
outside the Czech Republic 
   
As of July the
largest Hungarian brewery, Dreher, started brewing the Velkopopovicky Kozel
brand under the licence. Hungary has become the third country outside the Czech
Republic where Velkopopovicky Kozel is produced under licence. This traditional
Czech brand with strong quality credentials currently experiences a great
success in foreign markets. In the past 12 months its sales abroad boosted to
almost 1 million hectolitresl, largely thanks to the lincensed production in
Russia and Slovakia. Dreher brewery is a part of the global brewing group
SABMiller plc, as well as Plzensky Prazdroj, the Velkopopovicky Kozel producer
for the Czech market.

“The decision to launch licensed production of Velkopopovicky Kozel for yet
another market outside the Czech Republic is a natural follow-up to the
international success the brand has been enjoying so far. Velkopopovicky Kozel
represents a quality Czech beer with long tradition and at the same time it is a
strong competitor to both imported and local beers in the specific markets.
Licensed production will be supervised by the most experienced brew masters from
Plzensky Prazdroj,“ says Alexej Bechtin, company spokesperson.

Velkopopovicky Kozel Light variant is launched for the Hungarian market in a
0.5l bottle and can packaging.

Apart from its licensed production Velkopopovicky Kozel is also exported,
predominantly into the Scandinavian and Baltic countries, e. g. in Finland it is
the the biggest imported brand. 

For more information:
Alexej Bechtin, Plzensky Prazdroj,
tel.: ++420 257 287 209, ++420 724 617 219
Radim Kovacs, AMI
Communications, tel.: ++420 234 124 112, ++420 724 012 617

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• Plzensky Prazdroj, a. s., is the leader of the Czech market. With its beer
  being exported into 50 countries throughout the world it has become the
  biggest exporter of Czech beer. The company is a part of the international
  brewing company SABMiller plc, one of the biggest worldwide with
  representation in 40 countries and four world continents.


• Velkopopovicky Kozel is a distinguished brand within the portfolio of
  Plzensky Prazdroj, a.s. It belongs to the most dynamic brands both in the
  Czech market and abroad. Moreover Velkopopovicky Kozel Dark is the leader of
  the dark beer market in the CR. Established in 1874, last year the Velke
  Popovice brewery celebrated its 130th anniversary.


• The latest information on activities and projects supported by the
  Velkopopovicky Kozel brand can be found at www.kozel.cz.

Prague