Sparta’s hockey players Karel Pilař, Adam Polášek, Jan Piskáček, and David Dvořáček brace themselves for truly bitter moments. As a team “Radegast – HC Sparta Praha,” they will take part in the extreme Reebok Spartan race in Liberec on Saturday, May 31. Racers will face 3.5 miles of terrain with several tough obstacles, such as crawling through the mud and pulling a heavy object. If they place among the first three teams, they may look forward to 400 Radegast beers, which they will give away to their fans. The race starts at 9 a.m. in the arena Liberec – Vesec.
“I think that this will test our conditioning very well. I am sure we will sweat a lot and get very dirty, but we will not give up. It is definitely the best enrichment of our summer training,” said HC Sparta player Praha Karel Pilař.
Spartans will enter into this race of obstacles under the name “Radegast – HC Sparta Praha.” “Radegast is the official partner of the hockey extraleague and the Spartan Race series. Both are competitions for tough men, so we decided to join. Who else is better suited for the Spartan Race contest than Sparta?” said a smiling Karel Kraus, marketing manager of Radegast. Radegast decided to award a special prize for the players if they place among the first three. “In case we step onto the winners’ box, it will go to our fans. We will definitely find an occasion to get those 400 beers to them,” added Pilař.
Notes for editors
- They brew beer in Radegast Brewery since 1970. It became popular due to its characteristic bitterness. Today, The Radegast Brewery is a part of the Plzeňský Prazdroj Comp.
- With its total sale of nearly 9.7 million of hectoliters during the calendar year of 2013 (including licensed productions abroad) and with its export to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of the Czech beer.
- Plzeňský Prazdroj Inc. is the member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio.
- SABMiller plc is one of the most significant world beer companies with 70 thousand employees in 75 countries around the world. It offers more than 200 beer brands including the world renowned brand such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft (draught) a Grolsch, as well as important local brands such as Aguila (Columbia), Castle (South Africa), Miller Lite (USA), Snow (China), Victoria Bitter (Australia), and Tyskie (Poland).
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