Pilsner Urquell tourist trail among the top world-destination on TripAdvisor

11.6.2014 Pilsner Urquell

The Pilsner Urquell visitors’ trail shines on the pages of the travel website TripAdvisor.com. Awarded the Certificate of Excellence for 2014, the trail was included among the 10 percent of the best-rated tourist destinations in the world. With nearly 150 million authenticated reviews from real world-travellers, competition is fierce. Beginning this year, visitors to Plzeňský Prazdroj may participate in a special beer-brewing school held at the historic brewery.

‘The award is proof that it is not enough to invest in technologically advanced, artifact-heavy visitor tours. Without an idea and people’s enthusiasm, there is no success. Thus, the award is also a “thank you” to the more than 100 of our guides, coopers, cellar masters, front-desk staff and gift sellers. The fact that they love their work and work with enthusiasm reflects in a positive experience for visitors who come from all around the world. Each year, we introduce something very special so that the visit is a truly unique experience. Our award is the best evidence of the great efforts from all of our employees,’ said Pilsner Urquell Manager of the Department of Tourism, Development and Management of Historic Heritage Jindřiška Eliášková.

The Pilsner Urquell trail at the brewery offers visitors a chance to learn about the history of the legendary lager, which serves as a model to more than two-thirds of all beers made throughout the world. Tourists can visit authentic facilities within the brewery where beer has been produced since 1842. They will also see Pilsner Urquell’s modern bottling-plant, which boasts a capacity of 120,000 bottles per hour along with the truly unique variety of ingredients used at the plant. Adult visitors will have chance to taste unfiltered and non-pasteurised Pilsner Urquell beer served directly from oak lager barrels, which are all located in the historic cellars of the brewery.

The ideal afternoon for all beer lovers starts with the tour and ends with a new program offered by the brewery for the first time this year: The Pilsner Urquell School of Beer Care. The Pilsner Urquell School of Beer Care will be held in nothing less than the authentic environment of the Pilsen brewery. It will teach visitors how to brew beer using correct methods in fun ways. Under the supervision of the master brewer, they can try brewing beer themselves and truly taste what it means to be a master bartender. The Pilsner Urquell School is available by reservation for 10 to 40 people and can last from 1 to 3 hours.

TripAdvisor.com, established in 2000, is the world largest travel-portal headquartered in the United States. The website offers travellers a chance to share their experiences and recommendations for tourist destinations, restaurants, hotels or sport activities. More than 200 million people visit the website every month, with more than 60 reviews appearing on it every minute, including reviews of housing, restaurants, and resale services. Each month, more than 200 million people refer to TripAdvisor prior to making travel plans. The prestigious Certificate of Excellence award was given out for the fourth time this year.

Plzeňský Prazdroj press contact Kateřina Krásová is available to media at:

Mobile: +420 724 617 219

Notes for editors:


  • With total sales of nearly 9.7 million of hectolitres during the 2013 calendar year (including licensed productions abroad) and with its export to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of the Czech beer.
  • Plzeňský Prazdroj Inc. is the member of SABMiller PLC. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio.
  • SABMiller PLC. is one of the most significant world beer companies with 70 thousand employees in 75 countries around the world. It offers more than 200 beer brands including the world renowned brand such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft a Grolsch, as well as important local brands such as Aguila (Columbia), Castle (South Africa), Miller Lite (USA), Snow (China), Victoria Bitter (Australia), and Tyskie (Poland).