Plzensky Prazdroj warned the executives of both CMFS and STES

23.11.2004 Uncategorized

The biggest partner of the Czech football will carefully monitor the impact of the corruption affair

The participants of the meeting between representatives of the marketing department of Plzensky Prazdroj, which represents Gambrinus brand, management of the Czech-Moravian Football Association and STES, the marketing agency of the Association, discussed the tense situation on the Czech football scene in connection with the continuing corruption affair.

Plzensky Prazdroj, as a long-term general partner of the Gambrinus league and the official partner of Czech football, is monitoring the development in the most popular Czech sport with great concerns. The affair and other negative impact connected with it last several months. As a result of the development so far there is a decrease of confidence in football as such, in its executive bodies, management and sponsors as well. Plzensky Prazdroj express its expectations of more active approach from the Association executive bodies in order to resolve the affair.

Plzensky Prazdroj intends to monitor and evaluate thoroughly all circumstances of the corruption affair in the Czech football.

Notes to the editor:

  • Plzensky Prazdroj is a major Czech brewer and one of the largest Central European beer producers. With exports to 50 countries worldwide the company is the largest Czech beer exporter. Plzensky Prazdroj is a part of SABMiller global brewing force. Gambrinus belongs to the largest European beer brands in terms of volume and is the clear market leader in the Czech republic with approx. 25% of the market.