Pilsner Fest, the traditional festival to
celebrate the birthday of Pilsner Urquell beer, met its organisers´
expectations and confirmed the reputation of Plzensky Prazdroj as an
important regional stakeholder and corporate citizen. Created a perfect
point to the half-year long Summer in the Pilsner Urquell Beer World
festival which turned the Pilsen brewery into the position of a real
centre of the community cultural and social life.
Pilsner Fest in brief ment: more than 50,000
visitors from Friday evening until Sunday afternoon; more than 250
hectolitres of Pilsner Urquell consumed; fully utilised capacities of
brewery tours, the Museum of Brewing and the Na Spilce Restaurant. But
predominantly relax, entertainment at the brewery premises as well as
proudness of Pilsen people of being compatriots with such a renown beer
and its producer.
A questionnaire was distributed among many
visitors to search for inspiration. Anyway, this successful year set the
benchmark which Plzensky Prazdroj definitely would like to overcome, in
order to offer something extra to regional community next year.