Plzeňský Prazdroj managed to increase sales both on the domestic market and abroad. The economic growth was projected in record-breaking revenues and enabled the company to submit the highest contribution to the state treasury in history – CZK 6 bill.
There was a year-on-year improvement in Prazdroj sales of almost 1% to 7.3 million hectolitres of beer. We saw raised interest both in pubs and shops, which proves that Prazdroj’s care of quality improvement pays off within both sales segments. “Successful new drinks, in the new lager category as well as among non-alcoholic beers, have considerably supported our domestic sales numbers. Draft Gambrinus 11 is a prime example. It has quickly gained popularity among beer lovers and joined the most sought-after lagers. The beer which saw the fastest growth in sales last year – by 18% – was the non-alcoholic Birell beer together with its flavoured variants,” says Grant Liversage, General Manager of Plzeňský Prazdroj.
The brewery managed to repeat its domestic success abroad too, where it sold 4.5 million hectolitres of beer in total. Both export brands Pilsner Urquell and Velkopopovický Kozel did well.
The success of Prazdroj’s 2019 activities was reflected in the financial results of the company. The revenue for goods, our own products and services amounted to a record-breaking CZK 17 billion. The after-tax economic result was CZK 4.8 billion and capital investment reached the amount of CZK 1.5 billion. Afterwards, the brewery submitted CZK 6 billion in direct and indirect taxes to the state treasury, which makes it one of the highest company contributions in the Czech Republic. “We are very proud of the fact that we are among the biggest contributors to our country’s budget and that this way we can share our prosperity with Czech society“ says grant Liversage.
This year, Plzeňský Prazdroj will direct all its efforts towards the recovery of the whole of Czech society after the coronavirus crisis. It is to invest over CZK 300M in the return to normal life. “The pandemic and related government restrictions have had a heavy impact on all citizens and companies, including us. However, we realize how important it is to kick-start the economy and thus help all of Czech society to start moving. That is why we decided we must invest in four key areas where we can and are able to help – in rescuing businesses in gastronomy, in our employees, in our consumers whose great experience we will keep delivering, and in communities in the surroundings of our breweries. All this will be done to help kick-start life in various regions and to stimulate a restart of society,” adds Grant Liversage.
Prazdroj has become one of the initiators of the Nastartujeme Česko project. Other companies may get inspired by this targeted and systematic help and contribute to the recovery of the country’s prosperity.
Notes for editors:
- With exports to more than 50 countries around the world, Plzeňský Prazdroj is a leader among beer producers in the region and the largest exporter of Czech beer.
- In 2019, Plzeňský Prazdroj received the most prominent award – Trendsetter – in the TOP Responsible Company by Business for Society chart for setting trends in the area of sustainability and for bringing inspiring new impulses for business responsibility in Czechia over the long term.