Prazdroj’s Economy Brands now also available in PET Bottles

“Our breweries produce traditional Czech beers and a returnable glass bottle has been time-proven as the most suitable package for our brands. Recently, though, the PET bottle has found its way to consumers within the Economy segment. So we also want our portfolio to offer these consumers their Economy brand in this type of package.
But we’ll continue to prefer returnable glass bottles which are an ideal container for beer and are clearly part of the Czech beer culture,” says Vladimir Jurina, Brand PR Manager of Plzensky Prazdroj.

All traditional brands of Plzensky Prazdroj – Pilsner Urquell, Gambrinus, Velkopopovicky Kozel, Radegast and Radegast Birell – are packaged for the off-trade segment into traditional glass bottles only.

Czech beer drinkers have been used to returnable glass bottles for a long time. According to the current survey by the Simply5 agency, conducted to map out the perception of beer quality in various types of packaging, the plastic PET bottle is perceived as an occasional container for cheap beer. In response to this, Plzensky Prazdroj is expanding its range of package and offering its Economy brands Klasik and Primus also in PET bottles.

Notes for editors:

• With total sales of over 10.7 million hectolitres in the calendar year 2008 (including licensed production abroad) and exports to more than 50 countries around the world, Plzensky Prazdroj, a. s., is a major beer producer in the region and the largest exporter of Czech beer.
• Plzensky Prazdroj, a. s. is a member of the global group SABMiller plc. Pilsner Urquell is the international flagship of the SABMiller brand portfolio.
• SABMiller plc is one of the world’s largest brewers, with brewing interests or distribution agreements in over 60 countries across six continents. The SABMiller brand portfolio consists of international brands such as Miller Genuine Draft, Peroni Nastro Azzurro, Grolsch, andPilsner Urquell, as well as almost two hundred other successful regional and national brands.

Contact:
Jiri Marecek
Manager external communication
724 617 219

Pilsen