In order to qualify, one must send either a text message or a message through the Internet with 10 codes from promotional Gambrinus bottles. Every day, the first out of 1000 sent messages will win a week-long trip to Egypt for the winner and his/her three friends. Every 50th message will win a thermal bag for carrying Gambrinus beers, and every 20th message will win a 5 litter barrel of Gambrinus light beer. In the last cases, the prizes will be given out until a limit of winners is reached. All together, Gambrinus will send 120 people on an all inclusive trip to Hurghada, Egypt, and will also give out 1000 thermal bags and 5000 barrels of Gambrinus beer.
The campaign, which is organized again by Draft Prague agency, will be announced at points of sale on Gambrinus beer labels, on bulk packaging and on POS materials, as well as on the radio and at a micro site at www.gambrinus.cz/vezmi-kamose-do-egypta.
Brand PR manager
Ph.: +420 724 617 886