Up to 250,000 visitors will come to Brno’s racetrack to watch Grand Prix races this weekend. This year, they can all look forward to an exceptional motor show and Birell beer as well. More than 130 bars in ten stands and other serving stations will be available during the races from August 24 to 26, 2012. Birell will introduce itself in its new role as an important partner of Brno’s racetrack. The company issued special edition cans with Moto GP world championship motifs.
”We are very happy to be able to cooperate with Car Racetrack Brno. It is a great opportunity for us to join yet another sporting activity. Birell is part of a healthy lifestyle, and people like to consume it not only during their lunch times but also during various sport activities, nature walks and especially on bike trips. The combination of a motorsport and a nonalcoholic beer is absolutely natural to us,” said Marketing Manager of Plzeňský Prazdroj, Dalibor Vainer.
For fans who were unable to get tickets for the race this Saturday, Birell prepared a contest where they can win entrance to the event and many other, smaller prizes. The contest is taking place on the Birell brand Facebook page, and on the airwaves of radio station “Krokodýl” (crocodile).
Notes for editors:
- With total sales of nearly 9.9 million hectolitres during the calendar year of 2011 (including licensed production abroad) and with exports to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of Czech beer.
- Plzeňský Prazdroj Inc. is a member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio
- SABMiller plc. is one of the world’s biggest beer brewing companies with beer brewing activities or distribution in more than 60 countries across six continents. The SABMiller portfolio includes important international Brands such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro, and Pilsner Urquell, as well as almost 200 successful regional and national brands.