Plzeňský Prazdroj beer brewing company took the highest prize in the form of a sculpture from traditional Czech crystal in one of the 10 categories – „Producers and Distributors” of Beverages“ – in the 15th annual competition for the best company image. Since it began in 1997, the prestigious award Rhodos has been awarded to only those companies with the best practises in the Czech Republic. These are evaluated by three hundred experienced Czech and foreign top managers. The main goal of the Rhodos competition is to make a list of companies with the best image in several different fields of business practises based on independent decisions.
„Plzeňský Prazdroj is seen as a company that has made an excellent Czech beer for generations. Thanks to its image, it became respected not only in our country but all around the world. We would like to continue with all the positivity and keep bringing people a rich selection of products and the best beer experience . Successes such as the Rhodos award are, for all of us at Plzeňský Prazdroj, extremely valuable, and we see it also as a commitment to maintain the good name of our company and of all of its brands,“ said Grant McKenzie, marketing manager of Plzeňský Prazdroj.
The competition for the best company image has ten categories that represent different fields of business practises. The conditions of the competition are independent decisions made by managers according to the rules of market research. The list of companies is built according to region, size, and filed quota, out of which the managers select their favourite based on two main criteria – knowledge and image. First, they list the companies as they know them and then they pick one representative out of the entire category. At least 30 votes out of 300 is necessary to advance to the finals. The winner is the company with the highest index number.
Notes for editors:
- With its total sale of nearly 9.9 million of hectoliters during the calendar year of 2012 (including licenced productions abroad) and with its export to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of the Czech beer.
- Plzeňský Prazdroj Inc. is the member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio.
- SABMiller plc is one of the most significant world beer companies with 70 thousand employees in 75 countries around the world. It offers more than 200 beer brands including the world renowned brand such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft (draught) a Grolsch, as well as important local brands such as Aguila (Columbia), Castle (South Africa), Miller Lite (USA), Snow (China), Victoria Bitter (Australia), and Tyskie (Poland).
The new Plzeňský Prazdroj press contact Kateřina Krásová is available to the media at:
Mobile: +420 724 617 219
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