During big sports eventssuch as the beginning World Football Championship, the short-term consumption of beer often increases in the Czech Republic. This fact results from marketing research that is regularly carried out by the leading domestic brewing company Plzensky Prazdroj. In the long term monitored statistics showed an increase in average consumption of several thousand hectolitres per week, which enables the domestic breweries to increase their weekly output approximately by 2 percent.
According to the long term statistics* carried out by Plzensky Prazdroj, the average weekly consumption of beer in the Czech Republic increases roughly by 5500 hectolitres during most big sports feasts, such as the Olympic games or international football or hockey championships.
According to the statistics of Czech Beer and Malt Association, the total output of domestic breweries reached 19 million hectolitres in 2005. Almost 16 million hectolitres were produced for the Czech market, with an average production of 300 000 hectolitres per week. The average weekly increase in consumption during outstanding sports feast can bring an almost 2% increase in domestic output of beer.
During this year’s football championship, that will last four weeks, the Czech breweries have a chance to produce and sell extra tens of thousands of hectolitres.
* figures of Plzensky Prazdroj in terms of research concerning consumers‘ behaviour that has been carried out regularly since 2002
Notes for editors:
- With total sales of more than 10.2 million hectolitres for the calendar year 2005 and with beer sold in over 50 countries of the world, Plzensky Prazdroj, a. s. is the leading brewing company in the region and the biggest exporter of Czech beer.
- In the financial year ended 31st March 2006, Plzensky Prazdroj, a. s. employed, on a full-time equivalent basis, 2,575 people at the Pilsen, Nošovice and Velké Popovice breweries, as well as in 13 Sales and Distribution Centres throughout the Czech Republic.
- Plzensky Prazdroj, a. s. is a member of SABMiller plc, by volume the second largest global brewing company worldwide with brewing interests or distribution agreements in over 60 countries across five continents. The group’s brands include premium international beers such as Pilsner Urquell, Miller Genuine Draft and Peroni Nastro Azzurro, as well as an exceptional range of market leading local brands. Outside the USA, SABMiller plc is also one of the largest bottlers of Coca-Cola products in the world.