Peroni is one of the biggest selling Italian beers around the world. At the moment, it is widely available across more than 70 countries, where it inspires consumers to enjoy every moment with passion and style in the manner of the La Dolce Vita lifestyle. Its first-class quality is demonstrated by many international awards (Drinks International), as well as by many loyal lovers of the brand all around the world.
In 1963, the Peroni family, who ran a well-known brewery, decided it was necessary to brew a light, refreshing beer for Italians that would correspond to their passionate lifestyle. And that is how this unique lager was born. With its full-bodied taste and golden colour, it is a perfect match for hot summer afternoons. Inspired by the story of the record-breaking voyage of the liner SS Rex and to celebrate it, Peroni Nastro Azzurro wears an iconic blue ribbon and confirms with every bottle that it matters not only what you do, but also how you do it.