We were one of the first companies in the Czech Republic to start non-financial reporting, as we believe it is an important and natural thing to inform the public of all significant aspects of our business.
This year we changed the way of reporting our successes and failures in this area.
With the aim of presenting our sustainable development strategy and activities to the broad public in an easily accessible, comprehensive and attractive format, we have created this website (hereinafter the web report) which fully replaces the original PDF format of our sustainable development reports. These may be found here.
The web report gives an overview of the progress we have made against our sustainable development programme, its goals and strategy. In a comprehensive manner, this programme addresses the strategic areas of our business in relation to their environmental, social and economic effects.
The information presented in this report covers the period from April 1st, 2017 to December 31st, 2017. The reason for this exceptionally shortened reporting period is the transfer from our original fiscal year to the new calendar year. The change occurred in connection with the change of control of our company – as of April 1st, 2017 Plzeňský Prazdroj has new owners – Asahi Group Holdings.
The source of non-financial data for the previously mentioned reporting period is the SAM system (Sustainable Assessment Matrix), which aggregates data on sustainable development on an annual basis. The system allows comprehensive monitoring of progress in seven strategic areas of sustainability.
Description of materiality process
With regard to their position, our stakeholders have very specific requirements, interests and expectations that might represent a challenge for our company. Without deeper analysis, it is not easy to decide which topics and issues we should prioritize. This is why for making decisions our company uses a (formal) materiality process which identifies the issues that are most important for our partners and our business.
In order to identify issues that are directly relevant to our company, we have summarized information from organizations and individuals who affect our company or are affected by it. We obtain this information from the so-called stakeholder dialogues which we hold regularly and which, apart from the dialogues as such, also include surveys and round tables. We have thoroughly studied the documents and materials available for the current reporting period. We have analysed the information obtained and subsequently identified the issues and their importance to individual stakeholders. Based on the implemented risk assessment system, our internal risk management team and company leadership have sorted them according to their importance in order to be able to assess the materiality of their impact on the sustainability of our company’s business.
We fully identify with the
Sustainable Development Goals (SDGs).
Our sustainable development vision and strategy overlap in many areas with the strategic topics of SDGs and thus contribute to their fulfilment.
As a guideline for monitoring and controlling the importance and materiality of individual issues, we use reporting frameworks applied on a worldwide scale, such as the Global Reporting Initiative GRI G4.
Stakeholders and dialogue – we can only succeed with you
A well-established sustainability process adds to the overall sustainability of the business and, in the final aspect, leads to realisation of the business success of the Company. We are well aware of it, and this is the reason why we focus on an important aspect of sustainable business, which is the mapping of stakeholders and their expectations alongside the identification of potential risks that might arise within the partnership. This is because we are fully aware that it is the stakeholders who affect our Company and, therefore, its success. Reciprocally, our activities and attitudes provide us with an influence on their satisfaction and results, which we view very responsibly for a happy stakeholder clearly contributes to the success and sustainable business of the Company.
Last but not least, the importance of the stakeholders also springs from the fact that they help us find the path we should follow in the future..
The most important shareholders for our Company are:
Business transparency, supporting ethics in our partners’ business conduct
Ethics and integrity
Ethics and transparency are among the fundamental values of our company. In our company, this area is thoroughly addressed by the Ethics Commissioner, whose responsibility is to supervise adherence to all internal processes. The ways of implementing the company’s ethics principles and investigating and resolving cases of suspected unethical behaviour are defined by the ethics commission. An independent partner of the ethics commission is the honourable position of ombudsman, who is elected in the individual regions. The investigation of specific cases of unethical behaviour is done by the Ethics Breaches Response Team, which also supervises the implementation of the defined corrective measures. In cases of a serious violation of ethics principles, employees may also use the Whistleblowing Line.
In 2017, the internal business ethics policy was updated to better reflect current developments and new challenges within the company. All employees have been introduced to it and completed e-learning regarding these issues.
We are sincerely interested in your opinions about our activities in the area of the sustainability of our business, and we would be glad if you shared them with us.
Public Affairs and Corporate Social Responsibility Manager